As regarding the development of EU market as Rainbow’s strategic plan, the company is now making effort to increase the investment in EU continuously. Recently Rainbow announced they decided to invest about 50 million Euros in the next five years, to screen for important active ingredients and to invest in Annex II Defending & Annex III for marketable formulations in EU market.
At the same time, Rainbow does not rule out the acquisition of EU localization companies in order to speed up the access to EU.
Since 2016, Rainbow has been investing in pesticide technical equivalences in the European Union. It has now obtained the equivalent identification of about 30 active ingredients in EU, and more than 50 active ingredients are in progress. This is a major step of building Rainbow’s One Stop Technical Material Supply Platform for EU market.
Rainbow expects to lay a solid foundation for its continued growth during the period of 2025-2030 through continuous investment in EU market.